Written by: Angana Sen Gupta
“Every piece of jewelry tells a story.” -Gem Hunt
When women were asked what their jewelry meant to them, the answers had been unanimously familiar. Some said it’s something that holds our emotions, some said it’s the moments that we cherished while receiving it and some feel nostalgic owing to the memories attached to every piece. But, the thing that seemed extremely common was that everyone had a story to tell.
Human beings are famous for being emotional fools and if a brand can tickle that foolish bone then their profit will have no limits and that is exactly what Tanishq has done with its advertisements. From convincing the daughter to get married to showing the relationship between the father and the daughter, Tanishq has touched all aspects of life through their simple ads.
Here are few of Tanishqs ads, which not only tell a story but will also make you relate to it very easily.
The Power of Persuasion
A father always knows what is best for his child, but a mother knows better how to convince the child. Want to convince your daughter to get married while she is acting extremely difficult? Well, try taking her to one of Tanishq showrooms and stroll around casually. She picks up a necklace and that’s your chance. Hit the bull’s eye! Click here to watch the ad
Is it always that you need a brother to protect you because you are fragile, delicate and emotionally weak? What about those hands who cared like your mother when you were sick? That shoulder you needed on nights you just had your first heartbreak? They are just like your shadows and they have always got your back irrespective of anything. Is Rakshabandhan more about a brother sister relationship or is it to celebrate the person who solemnly promises to stand by you come what may? Click here to watch the ad
Confessions of a Bride
Marriage is a completely new path that two people decide to walk down hand in hand just having faith that they shall be there for each other through all the thick and thin. Happiness does not depend on grand things. What make a difference are the small nothings. The bride wished for something different for her wedding and her groom along with Tanishq granted her wish and the result was nothing less than breath taking which shall be relished all through their lives. Click here to watch the ad
A dark woman, having a child, getting married, in front of thousands of happy people and the child being accepted by the stepfather- is a direct blow to so many stereotypes. When the Vedas clearly state the equality of men and woman, we being from the modern society still cannot adjust to certain norms. A minute and a half ad just struck the right chords that we should be ashamed of. Everyone deserves at least another chance in every relationship. Click here to watch the ad
From birth the constant one that you have and will always have is your mother. Her love doesn’t change like seasons and no matter how tall, old and fat you are, you shall always be her little one whom she first held. From sacrificing her sleep to sacrificing her dreams and at times also sacrificing her meal, she has done it all silently without even expecting anything in return. Nothing matters more to a mother than the happiness of her child. For such a pure form a love a little something from us. Click here to watch the ad/ Click to watch the ad
Friends for life
School, college and then suddenly life happens and we miss out on the fun that we once had. But, what if you still have those 3 idiots in your life? Would the journey still seem monotonous and difficult? Best friend / friends are the extended family one has. You cry, laugh and fight together. Your problem is their problem. Your heartbreak is their heartbreak and they can still kill for you at the drop of their hat. Such is the bond of friendship and this ad clearly shows how important it is to have friends as they are the real salt in your simple and boring life. Click here to watch the ad
“Oh she is a woman, she will anyways get a promotion”, “Isn’t she trying too hard to impress?”, “Isn’t she not supposed to wear that?”, “She is all dressed up only to grab the attention during the presentation”, so on and so forth and the list never ends. A woman is still considered to be a delicate darling who gets her things done only because of her sexuality. But, what society tends to forget is that a woman can handle both her work and home with quire ease irrespective of her sexuality. The woman, who just got a promotion, has worked late every night only to get promoted. The intern, who just asked a question, has a very inquisitive nature and is smart. The clients are more interested in the product because they are spending corers on the product and not on your colleague. So, stop suffering from inferiority complex. Instead of wasting time gossiping about someone, if you have worked those extra hours even you would have been promoted. So, pull up your socks and bring it on! Click here to watch the ad
It’s a fathers dream to see his little princess as a bride. On one hand, it gives him the utmost happiness and satisfaction but, on the other hand, he also suffers from that extreme anxiety and sadness. No one can ever understand the pain he undergoes to let go off his most valuable possession. For a girl, her father is the first love of her life. No matter how hard you try, she will always compare you to her father as he is the only one she trusts. A mother can give her child the extreme care and love but, a father helps his child to be fearless and independent. Fathers are more vulnerable when it comes to their daughters and Tanishq’s new ad beautifully projects this unique bond. Click here to watch the ad