Category Archives: Lifestyle

Tickling the emotional side of ours: 8 Tanishq ads that you can’t afford to miss

Written by: Angana Sen Gupta

A screen grab from YouTube video

Every piece of jewelry tells a story.” -Gem Hunt

When women were asked what their jewelry meant to them, the answers had been unanimously familiar. Some said it’s something that holds our emotions, some said it’s the moments that we cherished while receiving it and some feel nostalgic owing to the memories attached to every piece. But, the thing that seemed extremely common was that everyone had a story to tell.

Human beings are famous for being emotional fools and if a brand can tickle that foolish bone then their profit will have no limits and that is exactly what Tanishq has done with its advertisements. From convincing the daughter to get married to showing the relationship between the father and the daughter, Tanishq has touched all aspects of life through their simple ads.

Here are few of Tanishqs ads, which not only tell a story but will also make you relate to it very easily.

The Power of Persuasion

A screen grab from YouTube video

A father always knows what is best for his child, but a mother knows better how to convince the child. Want to convince your daughter to get married while she is acting extremely difficult? Well, try taking her to one of Tanishq showrooms and stroll around casually. She picks up a necklace and that’s your chance. Hit the bull’s eye! Click here to watch the ad

Celebrating Sisterhood

A screen grab from YouTube video

Is it always that you need a brother to protect you because you are fragile, delicate and emotionally weak? What about those hands who cared like your mother when you were sick? That shoulder you needed on nights you just had your first heartbreak? They are just like your shadows and they have always got your back irrespective of anything. Is Rakshabandhan more about a brother sister relationship or is it to celebrate the person who solemnly promises to stand by you come what may? Click here to watch the ad

Confessions of a Bride

A screen grab from YouTube video

Marriage is a completely new path that two people decide to walk down hand in hand just having faith that they shall be there for each other through all the thick and thin. Happiness does not depend on grand things. What make a difference are the small nothings. The bride wished for something different for her wedding and her groom along with Tanishq granted her wish and the result was nothing less than breath taking which shall be relished all through their lives. Click here to watch the ad

Breaking Stereotype

A screen grab from YouTube video

A dark woman, having a child, getting married, in front of thousands of happy people and the child being accepted by the stepfather- is a direct blow to so many stereotypes. When the Vedas clearly state the equality of men and woman, we being from the modern society still cannot adjust to certain norms. A minute and a half ad just struck the right chords that we should be ashamed of. Everyone deserves at least another chance in every relationship. Click here to watch the ad

Celebrating Motherhood

A screen grab from YouTube video

From birth the constant one that you have and will always have is your mother. Her love doesn’t change like seasons and no matter how tall, old and fat you are, you shall always be her little one whom she first held. From sacrificing her sleep to sacrificing her dreams and at times also sacrificing her meal, she has done it all silently without even expecting anything in return. Nothing matters more to a mother than the happiness of her child. For such a pure form a love a little something from us. Click here to watch the adClick to watch the ad

Friends for life

A screen grab from YouTube video

School, college and then suddenly life happens and we miss out on the fun that we once had. But, what if you still have those 3 idiots in your life? Would the journey still seem monotonous and difficult? Best friend / friends are the extended family one has. You cry, laugh and fight together. Your problem is their problem. Your heartbreak is their heartbreak and they can still kill for you at the drop of their hat. Such is the bond of friendship and this ad clearly shows how important it is to have friends as they are the real salt in your simple and boring life. Click here to watch the ad

The Juggler

A screen grab from YouTube video

Oh she is a woman, she will anyways get a promotion”, “Isn’t she trying too hard to impress?”, “Isn’t she not supposed to wear that?”, “She is all dressed up only to grab the attention during the presentation”, so on and so forth and the list never ends. A woman is still considered to be a delicate darling who gets her things done only because of her sexuality. But, what society tends to forget is that a woman can handle both her work and home with quire ease irrespective of her sexuality. The woman, who just got a promotion, has worked late every night only to get promoted. The intern, who just asked a question, has a very inquisitive nature and is smart. The clients are more interested in the product because they are spending corers on the product and not on your colleague. So, stop suffering from inferiority complex. Instead of wasting time gossiping about someone, if you have worked those extra hours even you would have been promoted. So, pull up your socks and bring it on! Click here to watch the ad

Daddy’s Princess

A screen grab from YouTube video

It’s a fathers dream to see his little princess as a bride. On one hand, it gives him the utmost happiness and satisfaction but, on the other hand, he also suffers from that extreme anxiety and sadness. No one can ever understand the pain he undergoes to let go off his most valuable possession. For a girl, her father is the first love of her life. No matter how hard you try, she will always compare you to her father as he is the only one she trusts. A mother can give her child the extreme care and love but, a father helps his child to be fearless and independent. Fathers are more vulnerable when it comes to their daughters and Tanishq’s new ad beautifully projects this unique bond. Click here to watch the ad



This Holi keep it Natural!

– by Samhati Bhattacharjya

The most awaited festival among all age groups Holi, the festival of colours is here. Research says along with the fond memories of Gulal, there are a few safety issues with all three processes adopted in producing Holi colours: pastes, dry colours and water colours. The various ingredients found in synthetic colours like lead oxide (black), mercury sulphide (red), aluminium bromide (silver), copper sulphate (green), Prussian blue have been known to cause various health problems ranging from dermatitis (skin becoming red and blotchy), eye allergies, skin cancer and even temporary blindness.Traditionally, Holi was all about natural colours made with flowers and herbs. But with time, the natural ingredients were replaced with dyes, chemicals, heavy metals and sometimes even with acids, mica, glass powder and dangerous alkalis.


It is seen that people often indulge in an unsafe Holi which has a very bad effect on their health. The safety of the skin and other sensitive organs like eyes, ears are in question, for the ingredients used to manufacture colours.

The demand of darker and long-lasting colors have increased the amount of toxic chemicals used in the colors, which are posing to be a serious threat to the body. Mercury sulphate used in red colours and asbestos or silica – used as base material in most dark colours causes cancer, asthma, skin diseases and temporary blindness. But, there are solutions to these problems.


Here are a few tips to have a safe Holi.

  1. This Holi keep it Natural. It’s difficult to make out differences between natural colour and a dye colours. So take precaution. Make the colours at home like they used to in the good old days. You can use turmeric, henna, marigold flowers, kumkum and other ingredients to make colours.
  2. Avoid dark colours and in case you are exposed to it, please make sure that you wash it immediately with fresh water.
  3. Ensure that the colours don’t come in contact with your eyes.
  4. You must wear clothes that cover a lot of your skin. Dry skin allows chemicals to penetrate easily so cover the skin on your face, arms, legs etc with copious amounts of olive oil, coconut oil, almond oil or mustard oil.
  5. Apply a thick coat of Vaseline or lip balm to protect your lips getting exposed to toxic colours.
  6. Protect your nails from the colours by using transparent nail polish. If you have long nails, you can use it on the underside of the nails as well (remove this after the celebrations).
  7. Use of a toner before stepping out to play Holi helps to close the pores of your skin thereby reducing the absorption and the harm.
  8. If any open wound or cuts are there on the body then use a band-aid or bandage prior to playing Holi. This is to avoid entry and absorption of harmful chemicals in your blood stream that could later have more damaging effects like cancer, blindness etc.


But these precautions are not all. Now that you have played Holi with different colours, it’s time for you to get rid of those colours so that it doesn’t affect your body for a longer span of time. Even if you have taken all the precautions, but still it is always advisable to remove those colours as soon as possible. Many of you might find it very difficult to remove these colours, so here are a few things you should keep in mind.

  1. Stand under running water for at least 5 to 10 minutes. This is a must. Don’t scrub yourself too hard and don’t scratch,
  2. Please remember not to use harsh soaps to get rid of colours from your skin. You can use liquid soap gently and after that use home-made packs or scrubs on stubborn colour so that it goes away.
  3. Use olive oil with cotton to remove the colours from your. This is after washing it in cold water for a few minutes.
  4. If you feel any sort of itching or rashes in your skin, please contact a dermatologist immediately to avoid further complications.

Holi is a festival of bright colours, a time for merrymaking and enjoyment. Let’s not make this brightness be the reason of our life’s darkness. Wish you a happy and safe Holi!



Six Handmade Articles For Your Mom on Mother’s Day

– By Garima Jayaswal

Don’t gift her and love her because it’s Mother’s day. Gift her, love her and appreciate her because she is a Mother.

When I was a kid, I used to steal mom’s makeup, her perfume, her dupatta and her heels, pretend to be her or somewhat like her and parade  around the house in her absence. Looking closely at my small innocent face, I found pieces of mom’s face. “You have her eyes” ; “You have her smile” they said. Hearing such things while growing up made me really happy, I looked up to my Mom, she was beautiful. I have always envisioned her as a woman with the most heart-warming smile. I vividly remember her standing amidst friends and family, with that kind glance and the smile, wrapped in elegance, she seemed to have radiated charm and warmth. I stood there quietly in a corner, gazing at her with pride, “someday I’ll be just like her”.

I have always remembered her that way until the day of my graduation. I wore her saree, it was déjà vu. I was a spitting image of her. I looked at the mirror and I could see the same round innocent staring at me, that I saw all those years ago. Something had changed between now and then. It was a sudden epiphany. My physical appearance and demeanour are similar to hers but am I like her? Beneath that heart-warming smile there are sacrifices, behind that kind glance there is pain endured over the years, beneath those wrinkles there is experience and wisdom but the reason behind the incandescent aura is strength. Strength to put your family before you, strength to give up what matters to you for your family. Strength to mother children into full-grown adults. Strength to give and only give and not demand the same. Motherhood is strength.

This mother’s day, make your mother feel appreciated and loved, with six easy quick handmade fixes.

1. Make breakfast and serve in bed: There is no off day for a mother, but there can be an off chores day! Treat your mom special with a nice breakfast spread in bed. You can always earn brownie points on presentation. Spice it up with tea and fresh flowers and make her day.

PS: Don’t forget to clean the kitchen.

2. Give the kitchen mugs a makeover: Those white dull coffee mugs have a lot more potential! Take a deep trough and fill it with normal water, take your or your mom’s used or unused nail polish and pour it on the water. Take the white porcelain mugs and dip it water for three seconds and pull it back up. Voila! Designer mugs! Try shapes and mixing colours for more fun.

3. Make a photo-album timeline with sweet messages: Collect all your old pictures and arrange it according to chronology. Then insert the pictures inside the photo albums and leave nice messages about the picture or memory on the adjacent page. Give mom a walk down the memory lane.

4. Make a handmade make up or jewellery box: Who loves organisation more than moms? So get your creative juices flowing with a makeup box. Using card board make a one or two tiered make up box, with divisions for brushes, eyeliners, lipsticks etc. or make a jewellery box for her to keep earrings and chains together. You can even make a bangle stand for her dressing table.

5. Use recycled jam jars to make her a mini garden: Use the empty jam jars, wine bottles and other glass jars to plant flowers or herbs. Planting herbs is very useful as it has cooking use and well aesthetics. You can use glass paint and glitter to glam up the bottles.

6. Plan a get-together: Moms has always been very pro-active with planning out our birthday parties and outings. Plan a garden party or just simple get together at home and invite all of your mom’s friends. Make a nice fruit punch, buy chips and whip up some interesting dips. And get set party!


Say hello to frizz-free hair!

– By Angana Sengupta

Sun, heat, pollution, sweat and frizzy hair? Tired of that unruly and unmanageable hair? No matter what you do the friskiness never leaves you? Well, now is the time to bid adieu to those frizzes and smile. It’s summer and as everyone knows nothing can be done to win the battle with the sun. Thus, if the battle can’t be won then why fight it? Let’s play it smart. Here are some home remedies that will not only solve your hair problems but is also very cost-effective.

Honey and Vinegar:

Take 2 cups of vinegar, a cup of raw honey and 1 table-spoon of extra virgin olive oil, mix them well and apply on damp hair. After applying evenly on the hair, cover it up with a bath cap or a moist towel and keep it for 1 hour. Then wash it off. Now feel your hair. Hasn’t it become softer and lighter? Honey along with vinegar helps to make the hair soft and light which is a dream for every girl with rough hair.

Almond oil and Egg:

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Use 1/4th cup of almond oil along with a raw egg and all the frizziness in your hair just vanishes. Mix the two components and make a paste. Apply the paste on the hair as well as on the scalp and leave it for 40 minutes. Then wash it off with normal water and rich nourishing shampoo and conditioner. This is the best homemade therapy for frizzy hair as almond consists of hair emollient and egg proteins help to repair hair strands.

Avocado Mask:


I know the fruit does not taste great but it does help a lot to maintain hair moisture and keeping it well conditioned. Prepare an avocado mask along with curd and use it thrice a week. Your hair will automatically be moisturized and that too naturally. It will have a shine and will be smooth, thus solving your problem of hair fall.

Amla or Indian Gooseberry:

Gooseberries in a white bowl

Thanks to this heat that most of your hair has bid you a farewell. But not anymore! Amla consists of vitamin C and anti-oxidants that help in preventing hair fall. Mix amla juice or powder along with lemon juice and apply it on the scalp and leave it to dry. After that rinse the hair in luke warm water. You can do it on a regular basis as this will not affect the texture of the hair and lemon juice is very effective for dry scalp.



Tea is not only good for drinking but also has many benefits for hair. Chamomile tea has a lightening effect on hair which is much desirable in summers. It helps to keep the hair sleek and healthy in summer. You just need to boil water and then steep the tea bag into the water for 10 minutes. After it cools down rinse your hair with the water. Repeat the action 2 to 3 times before actually using a shampoo to wash your hair. You will automatically feel how light your hair has become.

Coconut Oil and Vitamin E:


Wondering how your grandmother used to run after you just to give you a coconut oil hair massage? Well she was right. Coconut oil along with vitamin E has a great nourishing effect on the dry hair and scalp. Mix a part of vitamin E oil along with coconut oil and store it. Heat the oil and then apply it on the scalp and hair. Warm oil is much more effective than normal oil as it penetrates the hair roots and scalp pore well. Leave it on hair for 40 minutes and then rinse your hair with shampoo.



This fruit is not only very healthy but is also good as a hair conditioner. Make a hair mask of banana, honey and coconut/almond oil and apply it whenever you feel that the heat has dried up your hair too much. After 30 to 40 minutes rinse your hair and feel the softness.

Baking soda:


For people who have their hair chemically treated, baking soda is a perfect choice for cleaning your hair. Mix ½ cup of baking soda in one cup luke warm water and let it dissolve. Apply it on the scalp and hair and slowly massage it. This can be used regularly as this cleanses the hair thoroughly and also helps in maintaining the pH balance of the hair.

Now I guess you know that you actually don’t have to shell out all your money in the parlour or saloon just to get away from your frizzes. There is nothing like natural products and the advantage is that they do not cost you more while you can use these products on a regular basis. So give it a try and let your hair smile this summer.

Colour schemes for your girl’s bedroom

– By Samhati Bhattacharjya

Are you thinking of painting your girl’s bedroom? Then this will surely help you to make your choices. Different colours stir up different moods and thus, one has to be very careful while deciding the paint colour of their child’s room especially if it’s a teenage girl. Colour is very useful in creating a theme and expressing personality, which makes various hues vital tools for styling a teen girl’s room. But just as no two colours are the same, no two teenage girls are the same. So let her convey her design style through colours. For your guidance here are few colour schemes which you can use for ‘her’ room.

Neon Colours:

Neon is the new trend for the youngsters. These colours are energetic, vibrant and very lively. Girls who are competitive by nature and are very spirited would love these neon colours. But one should be very careful while using neon colours, because if the room is flooded with neon colours it will look horrendous. You can use a bright colour on the main or focal wall or the wall behind the bed. Then, splash around a second and maybe a third one. Use neon colours, such as violet with white and ivory or orange with aqua and lime, by covering the drawer fronts, the door with fabrics or colour blocks of paint.

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Pastel Colours:

Pastel colours can be used for girls who are a bit shy and reserved. These colours are often loved by the “girly girls”. With white paint you can use pastel hues since white always allows them to have presence or stand out. You can give a layer of light pink, soft yellow or pale blue-painted or wallpapered walls with white furniture. But avoid the babyish designs.


Metallic Colours:

Many people have this idea that metallic colours are always associated with boys, but that’s not true. Metallic colours are more ‘rock n roll’ type. It can easily be used to decorate a girl’s room. In order to create a metal-based theme, one should look for metal or wooden artworks, metallic curtain tiebacks and beds with metal designs. For the walls, you can use the metallic or shinny paints like golden, silver or bronze.


Neutral Colours:

Neutral colours are very close to nature. These colours are best for girls who love nature and like to experiment with its styles. Soothing colours like earthy brown, beige, gray and ivory will be perfect for your girl who spends more time in her own world than shopping. Keep it simple, with nature inspired shells and branches as decor. Antique things can be used with this kind of room decor.


While selecting a theme, one should consider the hobbies and sports carefully as these extremely appreciated by the teens. Apart from these few colour schemes, Stripes, checks, and mural designs are also known to work very well on the walls.

Living simple – different ways of home decor

– By Angana Sengupta

“Your house is a place anyone would love to live in,” and again a smile broke onto my face. Doesn’t your heart also wait for such compliments? Well trust me; my house is just like any other house. The only difference might be that I believe in recycling and reusing things. Thus my house is not only colourful but holds too many memories. Want to know how? Well here are some tips you can use while decorating your house.

1. Colour

Why not paint your own walls? Have you ever thought of it? Instead of hiring people to get the walls painted try painting it yourself. The memories connected with it will reflect in the house itself. Choose your favourite colours and paint your hands. Leave a hand print on the wall to mark your space.


2. Cushion covers

That old saree of yours which you were thinking to throw off can be easily made into a beautiful cushion cover by matching it with the paint and curtains. Ikkat sarees even cotton sarees make good cushion covers. One can also make blanket covers out of it.


3. Rugs

Tattered torn clothes when stitched together with different colours can become beautiful rugs which you can use under that coffee or tea-table of yours. Instead of throwing the old clothes away, mix and match the colours and combine them and stitch it with a border or embroidery and there you are spellbound.


4. Lampshade

Those old news papers which you were thinking of selling off can be transformed into beautiful lampshades. Cut them into the shape of a shed and put it over the lamp. Switch on the light and there will be reflections of the fonts on the walls. The feeling of living in a place of news too makes you feel important.


5. Lights

Partied over the weekend hence have at least a few beer bottles? Take out the stickers from the bottles, wash it properly and then put small lights in the bottles together and keep it in the corner. Keep three bottles together at the corner and after a long tiring day when you get back home and want to relax just switch those lights on and dream on…


6. Photographs

Instead of having photo frames just in your bedroom, let them tell the story of your life from the entrance itself. Along with the nameplate attach a small family photograph on the door which you can change every week if you want. This will actually give you a feel of being at a very cozy abode. Have your pictures on the walls of the drawing-room grilled into the wall with wooden frames. Even better if you have some monochrome pictures, fix them in wooden frames and place them in the wall in a haphazard manner. You yourself will relive every memory, every day.


Now you know why everyone loves my home. It does not take much to make an apartment of four walls into a home. It’s up to you how you want to portray your own house. At the end of the day, comfort matters.

The vanishing wooden ceilings

– By Radhika Vasanth

Summer sure is a Pandora’s Box, with the heat taking over the evil in it. This summer, the sweaty you is the new you. You like it or not, you don’t really have a choice.

Sitting in my oven-like room and when in the process of being baked, I realised it was not only the sun who was the culprit, it was the ceiling too! If only I could replace it, or have a ceiling-less room! That wouldn’t be possible. What if I had a wooden ceiling instead?

Wooden ceilings work as a natural Air-Conditioner.  I wonder how people decades ago, my ancestors, discovered that! Or was it just the availability of the resource which led to the roof over their heads?


This isn’t about me wanting to or not wanting to give credits to my ancestors. It’s about wooden ceilings that would’ve made me less sweaty and save on my electricity bills. Seriously!

Wooden ceilings keep the temperature in a room stable, across all seasons. Because wood is a bad conductor of heat. They also protect us from the electromagnetic radiation that’s emitted from our mobile phones. How cool is that!

The wooden ceilings are vanishing. Now, is that good or bad? We of course are saving trees by choosing cement ceilings, but aren’t we killing trees for better living?

Economic development or economic growth, whatever you choose to call it, has not only altered our way of life but also the ceilings over our heads. Wood to cement, now that’s some journey!